This weekend, I was asked a question that is rapidly becoming the most asked question of me. “Do you make money from your blog?”
The answer is no.
I have never made a cent off my blog. I don’t do advertising. I simply write about Enron because I love the company and because writing about it delights me. There is nothing else that makes me as happy.
So for ten years I’ve been honing the most useless skill set in existence: writing about a dead company.
I’m cool with the limited nature of this enterprise. I have thought about expanding the blog to include other companies, and maybe start advertising, but every time I do that I feel dread and just shrug off that idea. I don’t want to write about anything other than Enron. The heart wants what it wants, and all that jazz.
There are a few non-blog Enron-related things I’m working on that I do expect to generate money, but my blog will remain a time-sucking, income-depleting work of never-ending pleasure and joy for me. And that’s just how I like it.