Well, I guess if you have kids, you can’t take them to Burger King anymore (if you ever did). This ad is so bizarre. I don’t even know where to begin. I guess I’ll do it in bullet points.
1. How did they come up with this? Who said, “You know, I think even men will go for a burger that is basically a big meat-filled dildo.” And then it was approved. And SENT TO A PRINTER.
2. The “BK Super Seven Incher” at the bottom just makes me feel icky inside. I will bet you a million dollars a man came up with that. No woman is going to brag about seven inches. But a man thinks, “Hey, that’s better than average! Let’s put it on there!” A woman thinks, yeah it’s nice. No complaints. But why are you telling me this??
3. The woman doesn’t really look like she’s into it. She’s sort of going along with it because he wants her to, but she’s not like one of those Carls Jr. sluts who just go nuts for those ginormous burgers.
4. Does this ad make you want sex or burgers? My vote: neither.
**UPDATE**
BK is a repeat offender. In the picture in that link, a pickle is seen giving a rectal exam to an onion. You have to see it to believe it.
21 Comments
June 25, 2009 at 2:50 pm
You misunderstand the ad, sweetheart. The woman looks surprised and awed at the seven inches. She’s impressed by the size even if she doesn’t look into the actual act of eating and/or oral sex. By the way, why are you obsessed with this topic today?
June 25, 2009 at 3:00 pm
Now that you mention it, I see it. She’s all like, “ooh this burger is seven inches!” But she still looks like “wow, it’s big but please don’t put it in my mouth.”
And by the way, when did we start measuring hamburgers by inches? Hot dogs maybe, but burgers? Like, maybe we should start giving the radius of hamburgers. I’m just thinking out loud here. Obviously I’m much more bothered by this than I should be.
June 25, 2009 at 3:06 pm
So, Becks Prime tonight?
June 25, 2009 at 3:11 pm
FYI: you are more likely to get a blowjob if you take me to a place with table clothes and recessed lighting. This is actually a universal fact and should be placed a handbook for men. You seriously can not think, after I just excoriated the ad, that I am all jazzed up for a hamburger.
June 25, 2009 at 3:32 pm
Prego? The Palm? Whatever makes you happy.
June 26, 2009 at 12:46 am
Ok, the pitch is it’s bigger than the subway 6 inch etc. Since it is subway shaped.
Yes, she looks surprised.
But the copy is naughty.. it says the word “blow” while showing the girl with her mouth open, and unable to handle the big guy…so it’s just sick, twisted as you suspected. You are not overreacting, but the target market is a bunch of college age kids so it “would” offend your sensibilities. You win mother of the year for being observant!
June 26, 2009 at 7:58 am
Is she going to swallow?
June 26, 2009 at 8:01 am
Cara, I want to take you out to a place place with table clothes and recessed lighting. That being said, the ad would be better if the sandwich had balls, or if there were 3 more of them in the background all waiting in a line.
June 26, 2009 at 11:45 am
Frank White, show some respect.
June 26, 2009 at 2:36 pm
On second thought, I think this might be a hoax. I mean really, think about it. Is anyone actually going to be able to bring themselves to say “I want a super seven incher” to someone in the drive-thru, much less face to face with another person behind the counter?
June 26, 2009 at 2:38 pm
Whatever you do, don’t click on the link to my name. For some reason a porn site keeps being automatically put in the blank for website. Ok I know why its happening cause the first time I put bangbus as my website. Without posting it. Now it automatically comes up each time I make a post, so I have to remember to delete it. Except this time I put it as drudge report, so hopefully that will be automatic as we ll.
June 27, 2009 at 3:05 pm
This ad was intended for the Singapore market. And the expression (or lack thereof) on the model is supposed to be evocative of an inflatable sex doll.
Don’t know if this will make you view the ad differently. . .
June 27, 2009 at 4:34 pm
Why would that change my opinion of the ad? I don’t think people in Singapore want to give BK a blowjob any more than Americans do. The blow up doll part is just nuts. BK sees its customers as mindless blow up dolls. Not flattering!
June 28, 2009 at 8:23 am
It explains the seven inches. (Asian market) It deflects from the criticism of it being a real woman. It can be used to rationalize the “blow” part. (Obviously we mean blow as in blow up…)
You won’t see this ad in a US store.
June 28, 2009 at 11:42 am
Sorry, I disagree. The blow up v real woman argument doesn’t fly. You’re still saying that you want a blow job. And a blow up doll, by the way, is disgusting – and extremely offensive to women (at least to me, and if you look at my blog you see that I am very pro-sex, and anti-feminist.)
Secondly, are you saying Asians have small dicks? Because that is what it sounds like. I’m not sure what small dicks have to do with burgers anyway. If Asians have small dicks and that’s a way to sell burgers, my advice would be to use black men and sell everything else. Bigger is better, right? Oh wait, that’s racist. And not only is it racist, it’s just sort of gross, and worse than either being gross and racist – it’s lazy. You can’t do better than dick jokes to sell hamburgers?
This is just gross. It’s a misfire. Just admit it’s a mistake and move on.
June 28, 2009 at 2:23 pm
I quit going to Burger King after they ran a series of TV commercials that said their burgers were so big you had to sit down to eat them, and then ended with the tag line “We’re full of sit”. Oh, what a clever play on words.
So …. you want me to associate the food your restaurant serves with excrement? Yes, that sounds very appetizing. Now every time I pass a Burger King I can’t help but think of excrement, and … I pass it.
Sounds like this ad may have been made by the same marketing genius. Is their advertising department now staffed entirely by ten year old boys?
June 28, 2009 at 2:41 pm
I just updated the post to reflect that BK is a repeat offender. This, combined with Jay’s description of another tasteless campaign, has made me decide that even if I am in the desert with not another establishment around for a thousand miles, I won’t step into that establishment even for a sip of water. Yech.
June 28, 2009 at 7:35 pm
Facts–empirical evidence gathered through scientific observation, aren’t “racist”, or does that get in the way of your rant? Data are available, if you ever wish to choose reason over emotion.
Perhaps BK needs a new ad agency in Singapore. Perhaps ad agencies should start looking away from Gen X and Y slackers whose “freshness” and “edginess” is based on an absence of knowledge and common sense.
June 28, 2009 at 7:54 pm
Are you honestly saying that I am lacking in common sense because I dislike the ad and think it is tasteless and disgusting? The fact that you are TALKING ABOUT THE DICK SIZES OF ASIANS TO SELL HAMBURGERS SHOULD TELL YOU SOMETHING IS WRONG WITH THIS PICTURE.
I do not care about your data. I’m telling you, that is disgusting. Burger King is a second-tier purveyor of hamburgers which may or may not be constructed from animals that are already extinct. You’re selling H A M B U R G E R S. Tell me what H A M B U R G E R S have to do with penises, and specifically Asian penises. ** SERIOUSLY. This is the point you need to address. How do penises and blowjobs sell burgers?**
Sorry, this ad is not fresh. It’s not cutting edge. It’s stupid. BK frequently messes up, such as the pickle giving the onion a rectal exam liner.
June 29, 2009 at 10:21 am
Just wait till we start hearing from the food cops like RALPH NADER,NEAL BERNARD,MORGAN SPURLOCK,MARION NESTLY as well as CSPI and PCRM theyll want BURGER KING pursicuted becuase these food wackos are a bunch of interfering busybodies
June 29, 2009 at 4:01 pm
Too bad they didn’t do this earlier. Baron Cohen could of had Bruno go to a Burger King and try to get a super seven incher.