I’ve had a monstrous headache all day. I’m still in my jammies, with my hair in a knot on top of my head, and I’m ingesting as much caffeine as humanly possible to help combat the headache from Halifax.
That’s my excuse.
In my headachey, blurry daze, I was thinking about Enron and how the company was positioned to service both companies and homes. I started to think about the energy problems the US is experiencing right now, and my imagination went wild, imagining the energy companies are so vilified that they finally give up. Taxed to death, or just obsolete, all the intermediaries begin to vanish. With no reliable substitute, Americans would have to procure and provide for their own energy needs. They’d have to buy gas and oil in its unrefined form, directly out of the ground. The few remaining oil producers would market directly to the people, instead of to companies that sell the finished product. In case it’s not obvious, let me state at this point: I do not believe this will ever happen. It is only a creative exercise. So anyway, I started to think about how the marketing would look. I started to imagine giant billboards on the side of the road, and advertisements on television, all these yammering messages about how to find energy, where to get it, how to process it. These are the messages I came up with:
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